The Urban Land Institute's Orange County and Inland Empire Chapter recently asked us to help them develop a new promotional campaign to increase its membership and visibility. We created a "Legacy" campaign that features long-standing member firms and their staff, expressing the value they gain from ULI.
The series recognizes the enduring participation and commitment that its member organizations give to the District Council. The tagline "Invite someone you admire to join ULI today" not only asks new members to join, but encourages current members to invite their industry peers.
With "behind the scenes" video that captures the excitement of each photo shoot, the campaign has not only been successful in increasing membership, it has become a popular spotlight for member firms within the ULI community.
The series recognizes the enduring participation and commitment that its member organizations give to the District Council. The tagline "Invite someone you admire to join ULI today" not only asks new members to join, but encourages current members to invite their industry peers.
With "behind the scenes" video that captures the excitement of each photo shoot, the campaign has not only been successful in increasing membership, it has become a popular spotlight for member firms within the ULI community.
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